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The Campaign For Wool’s Wool Week

October 7, 2010, by chrisslevin00

Wool Week has been developed by The Campaign For Wool – a coalition of industry groups convened by HRH The Prince of Wales, to educate consumers about the benefits of choosing wool and highlight its premium quality.

Together with some of the UK’s top designers, retailers and wool manufacturers, Wool Week will bring an exciting series of events and product launches to celebrate the diversity of wool in fashion, furnishings and the home. (more…)

Women: Inspiration & Enterprise Symposium Coverage On

September 24, 2010, by chrisslevin00 recently wrote a piece on the Women: Inspiration & Enterprise Symposium which was held in NYC on September 20th, 2010.

Sarah Brown, wife of former UK Prime Minister Gordon Brown and Global Patron of the White Ribbon Alliance for Safe Motherhood was chairperson for the first ever WIE Symposium in New York City, alongside co-hosts designer and Urban Zen Founder Donna Karan and Huffington Post founder Arianna Huffington. (more…)

The LOOK Show AW10

September 23, 2010, by chrisslevin00

On the cusp of London Fashion Week, Mission hosted The LOOK Magazine Fashion Show last Friday at the Saatchi Gallery off King’s Road. The only show specifically for consumers showcased the best of the high street with 11 brands showing their key AW10 pieces to an audience of keen fashionistas and celebrities. (more…)

Paid vs. Earned Media

September 22, 2010, by jameslacey

Mobile Youth TV have done a pretty good round up explaining the value of earned media over paid media. Earned media, being a relatively young phenomenon in which brands are creating assets that our interactive, web-engrossed, ultra-connected youth markets want to share and disseminate themselves, is playing a bigger and bigger role in public relations.

I could repute any number of their examples, like Levi ‘scratching their heads’ as to what to do with their youth market after they’ve just run an incredible grass-roots influence to ATL campaign with the coolest of London’s East End Cool. But I won’t – instead, I’m going to share my opinion on the very near future of brand communication and leave you to make up your minds. (more…)

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