Mission has recently worked on an interested piece of experiential activity with ad agency Fold7.
Disney and Mission transformed one iconic street into an 80’s video game. “8-Bit Lane” in London’s Brick Lane has been created to celebrate the release of Disney’s Wreck-it Ralph, a hilarious new animated arcade-game adventure, in UK cinemas from February 8th. The public will experience an 8-bit London taxi, postbox, pigeon, tree, clouds, CCTV camera, and leaking water pipe.
8-Bit Lane will also showcase the world’s first playable building using Blippar’s visual discovery app that allows Wreck-It Ralph fans to ‘blipp’ a building in the street from their mobile telephone. The building will then emerge in 3D on the phone and they will be invited to play a game featuring Ralph himself.
8-Bit Lane is open to the public from Friday 11th January until Sunday 13th. Find 8-Bit Lane at The Truman Brewery, 91 Brick Lane, London E1 6QL. Visiting 8 Bit Lane this weekend? Tweet your pictures including #8BITLANE
Mission and ad agency Fold7 engaged renowned film production sculptor Aden Hynes to create the bespoke pieces of art. “My whole life has become somewhat pixilated over the last month, I played 8-bit games as a teenager, so it was great to realise that vision in three dimensions.” Says Aden, “In many ways the retro styling has much more charm than the hyper reality of today, I’ve never been asked to make an 8-bit taxi before!”