29th May 2012, London: Over 10,000 Londoners will be treated to an impromptu free lunch on Tuesday, 29th May to celebrate the launch of Barclaycard PayTag, a new contactless way to pay.
Barclaycard’s ‘Lunch On Us’ event will see a 140 strong PayTag team around major locations throughout London, such as: Canary Wharf, Liverpool Street and Oxford Circus, waiting to surprise people with the invitation to buy their lunch with a quick tap of a PayTag attached to the teams’ mobile phones.
Lucky Londoners will be treated to food from some of the high street’s most popular eateries. Contactless terminals are available in a number of other popular retailers, including: WH Smith, EAT, Crussh, Subway and Boots. It has recently been introduced into local supermarkets including Tesco Metro, The Co-Operative and Waitrose.
Katherine Whitton, Consumer Marketing Director at Barclaycard, said: “Offering 10,000 Londoners the chance to enjoy a free lunch on us is the perfect way to show just how easy PayTag is to use. No fuss, no coins and no PIN needed, paying with a PayTag not only at lunch, but in your local supermarket when picking up dinner on the run is the perfect way to pay for busy people.”
Unveiled just a few weeks ago, and available exclusively to Barclaycard Visa cardholders, PayTag, which is offered at no cost, is an extension of a customer’s credit card account. At a third of the size of a normal card, it can be discreetly and simply stuck to the back of any mobile phone.
Once attached, it can be used to make payments of £15 and under, rising to £20 in June, by simply being held over a contactless payment terminal. The first invited group of customers are receiving their PayTags in the next few weeks, before they are offered to millions of other customers later in the year.
To celebrate the lunch offer, world renowned food artist Carl Warner also recreated London’s most famous monuments; The Gherkin, The Shard, The Olympic Stadium and Big Ben, made entirely from every day foods. It took five men 40 hours to create the structures using 20kg of sea bass, 200 green beans, 140 cocktail sausages, 12 melons, 2 bags of pretzels and 12 cheese triangles.
No food was wasted in the construction of the sculptures as all the ingredients used in the sculpture were either past their sell by date or not suitable for human consumption.
To see the images visit: www.facebook.com/barclaycard