CANNES, FRIDAY MAY 18th 2012: The iconic, Grammy award-winning artist Cyndi Lauper performed at the legendary VIP ROOM nightclub to celebrate the firstanniversary of Belvedere Vodka’s partnership with (RED), which launched with a BELVEDERE (PRODUCT)RED Special Edition bottle to raise proceeds for the Global Fund – among the world’s leading financiers of programs to fight HIV/AIDS in Africa.
The world’s most renowned names in film, music and entertainment descended on the French Riviera to watch the “Girls Just Wanna Have Fun” star perform her greatest hits in honor of (BELVEDERE)RED. The event unveiled the new BELVEDERE (PRODUCT)RED Special Edition bottle; a beautiful red metallized design that focuses on thecause whilst emphasizing the naturally smooth, Belvedere Vodka found within.
Following in the footsteps of music icons Debbie Harry, Grace Jones and Duran Duran, Cyndi Lauper entertained revelers with a memorable performance with Belvedere Vodka and use the celebrity-studded festival as a global call-to-action to support programs that help eliminate HIV/AIDS in Africa.
Guests in attendance included: Ronnie Wood, Chris Dowd, Jean Roch, Anna Araujo, Joel Kinnaman, Bonnie Wright, Jermaine Defo, Bonnie Wright, Tamara and Petra Ecclestone, Olivia Grant, Clara Paget, Nicholas Kirkwood and Dawn Porter to name a few.
Cyndi Lauper says, “I fully support the collaboration between Belvedere Vodka and (RED) to raise awareness about HIV/AIDS in Africa in their fight to save lives. If I can encourage everyone to show their support and help achieve the first AIDS-free generation by 2015, then I’ve done more than I could ever have dreamed. The fight against HIV/AIDS starts with you: please buy (RED)!”
“It’s hard to believe that we’re here celebrating the one year anniversary of our partnership with Belvedere – they’ve made an enormous impact in such a short period of time and have shown an inspiring commitment to helping achieve the goal of an AIDS free generation by 2015.”, said Deborah Dugan, (RED) CEO. “What a better way to celebrate than with the fabulous Cyndi Lauper!”
Celebrities posed on the red carpet with the world’s largest vodka bottle- a 250 litre version of the 2012 BELVEDERE (PRODUCT)RED Special Edition bottle. This dramatic seven foot tall bottle served as a symbol of celebration of Belvedere’s partnership with (RED)TM.