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David Hasselhoff launches the new way to pay

May 14, 2012, by jameslacey

Mission Public Relations helped put together Barclaycard and Hollywood hero, David Hasselhoff to celebrate the first ever payment by a customer using a Barclaycard PayTag by taking part in a surprise extravaganza involving Shaolin Monks, Can-Can dancers, cheerleaders and a brass band.

As the customer made the payment using a PayTag on their mobile telephone, the former Knight Rider and Baywatch star appeared to surprise dozens of stunned shoppers.

A town crier announced the moment as Shaolin Monks swung into action with an acrobatic display. They were quickly joined by eight high kicking Can-Can dancers who emerged alongside half a dozen cheerleaders dancing to a six-piece brass band, which was all caught on camera.

In a blizzard of glitter the celebration, at The Co-operative Food store in Enfield, north London, saw “The Hoff” congratulate the first Barclaycard PayTag user as shoppers looked on in amazement.

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