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The Coca-Cola Zero Video Puzzle

February 27, 2012, by jameslacey

While  the Coca-Cola ‘Happiness’ campaign continues to make its way around the social stratosphere, the iconic brand, which has become renowned for powering innovative ideas, may have out-done itself with the Coca – Cola Zero Video Puzzle.

In a effort to win over the affection of the hard to please digital generation, Coca-Cola have created an interactive TV commercial challenging Facebook fans to solve the puzzle as quickly as possible, but to do so, you’ll need to watch the advert to take part.

This is a grand example of how a brand can win over an audience with creative ideas and in turn, expand their online community.